#Purista™ Favorites
We aspire to disrupt the beauty and wellness industry by normalizing high quality cultural ingredients and cultural visibility.
We are powered by our community of #puristas™ and our collective mission is to simplify the way we manage stress in our daily lives.
Plant Based with a Powerful Punch
We formulate with high quality exotic ingredients that keep you smelling fresh all day
Why choose Unforgivingly Pur.?
Our mood boosting scents are bold, and Unforgivingly Pur. We are known to have amazing, unique & curated safe fragrances that stand out and uplift your mood. We love that our scents are free from parabens and harmful chemicals.
Everyone has their own definition of luxury and for us, you can't have luxury without culture. Our mission is to inspire you to normalize luxury, stay grounded in culture and prioritize wellness by using Unforgivingly Pur. products that will remind you to take care of self.
Proverbs 16:24
Gracious words are a honeycomb, sweet to the soul & healing to the bones.
"I appreciate and I love the way you all embrace Beauty. Being a black girl, we are told beauty is the opposite of what we are. Lighter complexion, straighter noses, thinner lips but I love the confidence you all exude and the power and knowledge that beauty is. And we are beautiful. I think it's really shallow to try to box beauty in." -Shanalese


PUR. Magazine
Looking for a great read on all things beauty & wellness? We gotchu! Find beauty, food, business highlights and more in our quarterly magazine.
Laugh, cry and feel satisfied with PUR. goodness.
Looking to be featured? Send us a message!